Succulent Garden

The Succulent Garden branding project was a personal exercise to develop a sample branding page, complete with a full array of branding materials. These included: an initial mood board, selected brand colors and fonts, a customized logo with variations, a watermark, taglines, and additional graphic icons. Succulent Garden’s brand concept revolves around the sale of succulents and other plants native to arid geographic regions. It is focused on supporting local farmers by purchasing those plants for sale in the shops, and sells each plant in a custom-made ceramic pot created by local artists. The “garden” strives to create more connections within the community, while also spreading the presence of succulents to many homes and businesses.